Creating a new search experience and optimizing for Red Hat Training and Certifications

Role: Product Designer

Credits: Kelly Porter, Cass Roberts, Jess Boren, Dan Carryl, Kendall Totten, Ryan Wilson

Methods: Design System, Drupal, Web Page Design, A/B Testing, Adobe Experience Manager

User Experience Design, Prototyping, and Web Development

The Role

I was a Consulting User Experience Designer on Red Hat’s Web User Experience Team for redhat.com web properties.

The Work

Research

I researched design solutions using style patterns developed by Red Hat UX (Patternkit and Patternfly) using data driven design through Adobe Experience Manager, Adobe Analytics and Clicktale user behaviors through research studies designed as heat maps and A/B testing.

Design

Conducted extensive prototyping and wireframing with Sketch and Invision tools building pages from scratch in Sketch as well as deploying actual Patternweb code HTML, CSS, and Javascript to mock pages up in the browser.

Design Reviews

Participated in and led weekly discussions to implement new optimized designs by reviewing code deployed to environments as well as prototypes in Invision.

Stakeholder Engagement

Communicated extensively with stakeholders and product managers across the Red Hat dot com org as well as the Global Training and Certification org to navigate priority of projects and develop project timelines and execution through the design team’s 3-week agile sprint process.

Working Groups

Participated in weekly working group discussions to implement new patterns into Red Hat’s pattern library called PatternKit.

The Results

Significant improvement and uplift in enrollments and certifications for Red Hat's top ten revenue drivers — see the work